A thoughtful approach to communication

I am a highly organized and detail-oriented communication leader who excels at conveying complex information clearly and professionally. Key skillsets include: 

Strategic Communications & Branding

  • Develop and manage IT and corporate communication strategies

  • Ensure brand alignment across all communication channels

  • Create positive storytelling and reputation management initiatives

Content Creation & Audience Segmentation

  • Craft strategic messaging tailored to diverse audiences (students, staff, executives)

  • Develop engaging content across digital platforms and traditional media

Change Management

  • Guide change initiatives using Prosci Change Management tools

  • Develop messaging strategies for smooth project transitions

  • Expertise in using AI tools (ChatGPT, Copilot, DALL-E)

Leadership & Team Management

  • Build, mentor, and lead high-performance communication teams (up to 6 members)

  • Promote a customer-centric, collaborative culture focused on continuous improvement

Event Planning & Stakeholder Engagement

  • Coordinate large-scale meetings and special events (15-5,000 attendees)

  • Enhance internal communication to boost employee engagement

Crisis Communications & Media Relations

  • Manage media inquiries, public relations, and crisis response strategies

  • Provide executive counsel on media relations and reputation management

Marketing & Public Relations

  • Develop B2B and B2C marketing strategies

  • Lead advertising, digital content creation, and co-op marketing efforts

Project & Resource Management

  • Oversee budgeting, resource allocation, and prioritization of communication initiatives

  • Manage research projects to improve customer service and digital tools

  • Skilled in AI prompt engineering to optimize workflows and content creation

Graphic Design Oversight & Brand Consistency

  • Direct graphic design efforts to align with corporate branding

  • Create digital tools, press kits, presentations, and promotional materials